The shirt funds the work.

How the 10% works

We calculate 10% of net sales revenue every quarter. Net sales means total revenue minus refunds and the actual cost of producing the shirts (Printify production charges, shipping the buyer paid that went to carriers, payment processor fees). What's left after those direct costs is what 10% is calculated against. The result gets remitted to our recipient nonprofits within 30 days of the quarter close.

The math is the same every quarter. The recipient list is published. Nothing is hidden inside marketing budgets.

Who we give to

The Aya Mission

A 501(c)(3) nonprofit doing frontline work with veterans navigating the in-between. LIMDU's founder serves on the board. Our quarterly remittance supports their direct-service programs. theayamission.org →

Additional recipients may be added over time. When that happens, this page is updated first, and the change is announced on the homepage.

What this is not

This is not a roundup at checkout where the customer pays the donation. The 10% comes out of LIMDU's revenue, not the buyer's wallet. The price you see is the price you pay, and the donation is already calculated in.

This is not a one-time launch promotion. The 10% is a permanent commitment, written into our Terms of Service. It runs as long as LIMDU runs.

This is not a tax-deduction scheme for the buyer. You're not making a charitable contribution when you buy a shirt — we are. (If you want a tax-deductible donation to The Aya Mission directly, give to them directly. They publish their donor instructions on their site.)

The receipt

Each quarter, we publish the calculation here: total net sales, the 10% figure, the recipients, the dates the transfers cleared. Transparency is part of the obligation. If you ever want to verify the math, the data lives on this page.