It started with two words in a file.
I'm a retired Marine. The kind of retirement nobody asks for.
I deployed to Afghanistan in 2011. Came home with a Purple Heart. The marks you can see fade. The ones you can't, outlast you. The wounds that came home with me didn't show up on the file until later.
For a few years after the deployment, I kept moving the way the Corps trained me to. Get up. Pass the test. Make the next billet. The body did the work, and the part of me that needed help learned how to be quiet about it. Quiet doesn't mean handled. It means buried. Anything buried still grows.
In 2016 the Marine Corps put me on Limited Duty for PTSD. First time the institution said the quiet thing out loud. The service shortens it to LIMDU. Five letters that came to mean broken. Benched. Done. The day the file decided I wasn't fully useful was the day the institution had no next step.
I got off LIMDU. Came back to work. Kept moving. The performance got better. The underneath didn't. I had a wife and kids by then, and they were the part of my life that knew the difference between the version of me that showed up at formation and the one that lived inside the house. You can outrun a lot of things. You can't outrun the people who love you. They see.
In 2023 I went back on Limited Duty for the same thing. Twice in seven years. By the second time I knew the institution didn't have an answer. What the system had no next step for, I had to go find.
On the way into the Marine Corps, my father told me I could make it through anything one step at a time. He meant boot camp. It turned out he meant everything.
The way through arrived one day at a time. The step became the day. The steps became a new life. That's not a slogan. It's the only instruction that ever worked. I'm not on the other side because I'm strong. I'm here because at some point I stopped pretending I was fine, and that turned out to be the strongest thing I ever did.
That's what the count means. Four bone strokes for the days behind you. One rising ember slash for the day that completes the set, in the color of what it cost. The slash climbs. I climbed with it.
LIMDU is what I built out of that. A brand for the veterans in the in-between. The ones who served, came back, and found out the war they came back to was harder than the one they left. The shirts say what we couldn't say in formation. The mark on the chest is the same one I count in private.
Today I'm medically retired. I sit on the board of The Aya Mission and try to be a better husband to my wife and a better father to our four kids than I was when I came home. LIMDU is the public-facing part of work I'll never stop doing in private.
10% of every sale goes to organizations doing frontline harm-reduction and veteran healing work. Not a marketing line. A line item.
We don't sell the fantasy that you're fine. We sell what comes after you admit you're not.
We point toward healing. We never claim to be the cure. We model the responsible path: real support, real screening, no shortcuts. We protect the people we serve before we protect the company.