The Mark

The LIMDU symbol is called the count. It is the whole brand reduced to its smallest honest form.

What it means

A tally of five. Days survived, counted one at a time. Four strokes for the days behind you, and one rising slash for the day that completes the set, drawn in the color of what it cost. The slash climbs from lower left to upper right, so the count reads as rising, not just piling up. That direction is the meaning. It never falls.

The two colors

On dark ground the strokes are bone and the slash is ember. On light ground the strokes are ink and the slash is a deeper ember. The geometry never changes between them. The two pairs exist only to hold contrast and warmth across different backgrounds. There is no thick version and no thin version. There is one mark.

Why a tally

Recovery is not a single moment. It is a count. You do it once, then again, and the marks add up whether anyone is watching or not. The mark wears well because it is true before it is decorative.

The worn count

On shirts and physical goods the strokes carry a weathered texture while the ember slash stays clean and solid. Same geometry, same meaning, built to look like it has been through something. Because it has.

Built for after.